NEW YORK, NY - JUNE 10:  Actor Christopher Meloni attends the "Man Of Steel" world premiere at Alice Tully Hall at Lincoln Center on June 10, 2013 in New York City.  (Photo by Stephen Lovekin/Getty Images)
TV - Movies
Meloni's nude
Commercial has
connections to
This Marvel Star
"Law & Order” star Christopher Meloni made tongues wag with a new Peloton ad in which he works out in the buff, with certain bits of his anatomy pixelated for prime time; he is even shown standing beside the equally nude (and pixelated) David, Michelangelo's famous sculpture. The ad is playful and cheeky — dedicated to showing off both the actor's form and Peloton's app.
Adding to the fun nature of the ad is the factoid that Meloni's commercial has a connection to a marketing agency with ties to a Marvel superhero actor. The Peloton commercial was co-produced by Maximum Effort, a production company owned by Ryan Reynolds, who portrays the ever-loquacious Deadpool, a character soon to officially join the MCU.
Per the company's official website, Maximum Effort Productions has had a hand in producing many films, Celine Dion's music video for "Ashes," promotional work for Reynold's alcohol company, Aviation Gin, and several jokey pieces about Hugh Jackman. This is only the second time Maximum Effort has co-produced a project that isn't related to one of Reynolds' projects.